A Good Title.
A good character limit ranges between 55-60 so that it is shown without breaks in the SERP analysis. Be sure to use your target keyword (but without keyword-stuffing). Also provide an accurate description of the content within the blog post. And lastly, be sure it’s intriguing enough to make users click.
Avoid using more than one H1 heading and instead, create subheadings throughout the blog using H2. Keep a structure throughout the blog using subheadings that include keywords, but not in every single one. Make sure it feels natural and again, no keyword-stuffing.
Make the content easy to digest by using small paragraphs of 2-3 sentences. A lot of traffic is now on mobile, so keeping things short and concise will help readers stay engaged.
Quality Over Quantity.
Aim for a blog post with a minimum of 300 words. According to research, longer posts are better in search, but it doesn’t mean that it will rank well. Strive for quality content over quantity. If you are an expert in a specific topic and have a lot to share, go for it. Google wants to share authoritative and comprehensive blog posts (think of posts that you find on google for the “20 best apple pie recipes”). But don’t push to add more words to the page if you’re really not adding more value to the post.
Be sure to use photos, embedded videos, and other media to keep readers interested. Be sure to use alt text in your images for accessibility purposes which also helps SEO—a win win! The alt text is also a good place to add a keyword if it makes sense.
Whenever it makes sense, add internal links. This has multiple benefits in improving SEO:
It helps search engines discover new pages on your site
It gives search engines an idea of what your page is about
It gives users more information about a specific topic
It helps reduce the bounce rate and keep visitors on your site
Avoid keyword stuffing. Again, make sure it feels natural when you’re reading through your blog. Keywords can be included in the title, main headings, and/or within the content of your post.
Use your primary keyword in your permalink and limit other text when possible.