The Yoast SEO plugin installed on your site allows you to easily set focus keywords and metadata for each page on your website.
Here's an example for the homepage for foodcorps.org:
Focus keyword: foodcorps service
Metadata: FoodCorps is a nationwide team of AmeriCorps leaders who connect kids to real food and help them grow up healthy.
You don't need to worry about doing this for all of your pages, but it's a good idea for the ones you think will be popular. And a great idea for your bloggers to get into the habit!
There’s a lot we can tell you about SEO, but not everyone has the time or resources. If you do, look for the SEO row in your Dashboard and consider taking the tour: