When providing SEO reports and information, there are terms that we will use that will be important to understanding their definition:
Keywords: The words and phrases used to optimize your web pages for what people are searching for in search engines
Organic Search Traffic: The number of visitors who come to your website from search engines. This number does not include paid search traffic from ads.
Authority Score: A ranking score that predicts how likely a website is to rank in search engines. Authority Score scores range from 1-100, with higher scores indicating a greater chance of ranking.
Search Visibility: The percentage of estimated clicks that your website receives based on your keyword ranking positions
Rankings (1-10): The number of keywords ranking in the top 10 positions or first page of results in search engines
Followed Linking Domains: The number of domains (other than your own) that contain follow links to your website, which indicate useful links for search engine crawlers to follow.
Search Engine Results page (SERP): The list of linked web pages (along with descriptions) that appears when you search for a word or phrase within a search engine.
Engagement Rate: Engagement rate in GA4 is the percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had two or more page views.