TABLE OF CONTENTS
- SEO and Yoast
- Customizing your Yoast Features
- Updating Social Sharing with Yoast SEO
SEO and Yoast
Search Engine Optimization (SEO) is the practice of planning your online content around keywords and standards that will improve the chances of your content being found easily through search engines. The better your content meets these SEO standards, the more visitors you'll receive to your website.
Yoast SEO is a leading plugin designed to help you measure and improve the quality of your content around keywords that are defined by you. The plugin is so handy, we install their plugin on all of our sites.
Other favorite resources include:
- Using Yoast to optimize the display of your content on social media platforms.
- Enabling XML sitemaps so that Google can retrieve your pages more quickly.
- Using the text link counter to see how well you're using your links.
These features will then be displayed through a Yoast panel on your pages and posts while you're editing them, which looks something like this:
Customizing your Yoast Features
On new sites, we have disabled some of the more resource-intensive features of the Yoast plugin, since we have found that active but unused features may negatively impact and slow down the performance of some sites.
The following advanced Yoast features may have been disabled to optimize the performance of your site, but you can activate them if you'd like to use these features:
- SEO Analysis
- Readability Analysis
- Cornerstone content
- Ryte integration for indexability
A Yoast Admin Bar display may have also been disabled simply to remove screen clutter.
When Yoast is installed and activated on your website, you'll see something like this in the side navigation:
You can use the "General" menu option here to navigate to your list of features, where you can then easily toggle your preferred features on or off for your site:
Updating Social Sharing with Yoast SEO
If you don’t like what you see in the Object Debugger, it’s easy to change using the Yoast SEO plugin that we’ve installed on your site. You can define a new title, description, and/or image for the page, then tell Facebook to “refresh” to get this new information for sharing.
To change this information for a page, in the WordPress Administrator Interface, go to Pages > All Pages and Edit the page you wish to update. On the Edit page, scroll down to the Yoast SEO section and click the sharing icon:
Here, you can enter your own Title, Description, and Image that you want to use when the page is shared on social channels.
Facebook very kindly lets you request an update to the sharing information for any URL using the Object Debugger noted above.
To request a refresh, go the Object Debugger and enter the URL for the page you just updated. Click Fetch new scrape information:
Scroll down to the When shared, this is what will be included section to see your updated sharing information.
Unfortunately, other social media services don’t offer such an easy way to request an update to your social media info for a URL. Instead, they have a regular timeline on when they update social media sharing info.
Twitter updates weekly. That said, if you copy and paste a link in your Twitter client of choice to preview it, it usually will refresh and update your sharing info.
LinkedIn updates weekly, and unfortunately, there is absolutely no way to force a refresh.